EXECUTIVES: White's Great Hope

"As long as you are Interested enough to take any job that comes along, you will find something worthwhile to do, and it usually turns out to be a better job than the last one."

Semon ("Bunkie") Knudsen once articulated his work ethic in those words, and Detroit veterans recalled them when he surprisingly was passed over for the presidency of General Motors in 1968. Sure enough, Knudsen has since found plenty of jobs. He shifted from executive vice president of GM to president of Ford Motor Co., but lost that position after a power struggle with Lee Iacocca, the...

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