MUCH as they may criticize American food, manners or politics, Europeans have long held a grudging respect for U.S. management methods. So European companies tend to send their brightest executives to U.S. business schools; they are eager to hire Europeans who have worked for American firms. What they covet is a share of the American success that is so much in evidence. In Western Europe, U.S. corporations have built a direct investment stake with a market value of an estimated $75 billion—and ambitious Europeans are determined to beat back "the American challenge."...
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