PERSONALITIES: Six's Shining Promise

In the airline industry, which has severe ups and downs, no executive can match the record of Robert Six, the 64-year-old president of Continental Airlines. Since starting the Los Angeles-based line 34 years ago, Six has lost money in only one year—1958, when Continental made the costly changeover from prop planes to jets.

Continental, fourth smallest of the eleven U.S. trunk lines, has prospered because it has mostly long-haul routes, running westward from Chicago, and they are cheaper to service than short flights. Six also gets so much productivity from his workers that Continental generates $33,600 in revenues per employee, compared...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!