The Nation: I'm Lori. Dial Me.

As any advertising executive with a breakfast-food account will tell you, the best way to a mother's pocketbook is through her children. Some Wisconsin Telephone Co. ads use an engaging little moppet named Lori Busk, 7, who urges mothers to buy a second telephone for the convenience of their tots. One ad begins with a hidden voice asking Lori, "Hey, what do you like most about extension phones?" Lori replies, "All the colors," adding, "They're convenient." She then explains convenience: "It means that when you're busy coloring in your room, you don't have...

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