Modern Living: Spontaneous Reduction

Losing weight has never really been very much fun. Even the most considerate diet imposes unseemly demands on the will, and running in place can be downright tiring. Surely, fatties have long maintained, there must be easier ways to slim down. Now there are —scads of them. The current easy-exercise-equipment market is doing a $100 million-a-year business in belts and wheels, inflatable suits, stretch straps, electronic and battery-operated devices, all designed to knock off pounds and inches with a minimum of effort on the part of the individual. For those who cannot raise...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!