The Press: That Special Treatment

While some mass circulation magazines are having their troubles, with advertisers if not readers, specialty magazines are springing up all over, aimed at particular regions, races or interests. A sampling of newcomers:

BLACK SPORTS is a 50¢ monthly dedicated to providing depth and dimension to the coverage of black athletes—"something beyond salary figures and statistics," in the words of Publisher Allan Barren, a bush-bearded black from New Jersey who once ran a computer company. The first issue adds little to the public's considerable knowledge of such obvious star subjects as pro basketball's Lew Alcindor and Oscar Robertson and football's Matt Snell....

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