The Law: Stars in His Eyes

Under normal circumstances, Madison Avenue would love Augustine Gizzi, a New Jersey truck driver and a true believer in advertising slogans. Trouble is, Gizzi not only believes, he goes out and acts on his beliefs. As a result, he has cast a legal pall over scores of sloganeers ranging from Avis ("We try harder") to Westinghouse ("You can be sure if . . .").

Gizzi had no qualms when he bought a supposedly overhauled 1958 Volkswagen van from Russell Hinman, who operates a Texaco service station in Westville, NJ. Though Hinman made the $400 sale on his own as an individual, Gizzi...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!