People: Aug. 24, 1970

The day of the star may be really dead. Consider the case of seven-year-old Charlie Matthau, who last week set up a lemonade stand in front of his home in Pacific Palisades, Calif. After a no-sale morning at 2¢ a glass. Charlie asked his father, a star named Walter, to sit on the sidewalk with him to draw some customers. "He wanted me to sit facing the traffic so people would see me and stop," Walter says. "I told him no. I'd sit facing the house." Charlie agreed, "That's O.K. People will know you...

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