Autos: The Muscle-Car Market

A man and a woman, both sleek and young, lean against the low expanse of sassy red car that evokes images of unlimited speed. Beneath them a caption blares: "If you haven't got a past yet . . . get a Mach I. Now."

That cryptic advertising message divides the Now Generation, steeped in arcane automotive lore, from the majority of Americans, who still regard autos as something to trundle them to the supermarket or station and to be used for occasional longer trips. As the initiate knows, the Mach I is neither spaceship nor sound barrier. It is a...

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