Corporations: Dial for Success

Rudolph Hurwich, owner of a small packaging outfit in San Francisco, was willing to listen to the visitor in his office one day in 1958. The guest was David Souza, from nearby Hayward, Calif., who had dropped by to try to peddle his invention: a simple, hand-operated labeling device for punching embossed letters onto adhesive plastic tape.

Hurwich liked the idea. He bought the rights for $100,000, and formed Dymo Industries Inc. with another $300.000 to produce the new tool. The Dymo labeler now comes in 20 models priced from $2.95 to $125 in a choice of 21 languages, including Greek...

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