Newsletters: The Hardware Store

Prophet Marshall McLuhan has just invaded what he calls the "hot" medium of printed journalism. As he sees it, people are so absorbed with old-fashioned words that they don't even notice the tidal wave of change about to engulf them. To help them "survive," he says, he is putting out a monthly newsletter called The McLuhan Dew-Line. It is intended to "raise a mighty scream" to warn readers of the imminent electronics takeover.

Actually, the two issues that have appeared so far do not raise more than a moderate yelp. It has all...

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