Advertising: Frankly After the Francs

A nude couple lies entwined in bed.

The woman's wristwatch puts the time at 7:30. In the next photo, the pair's positions are reversed and the man's watch reads 7:45. Underneath is the caption: "Forget the time. Your Universal Geneve will take care of it."

On the theory that nothing sells like sex, French admen are dressing up their advertisements by undressing the models who appear in them. France's nude look is far more explicit than anything in U.S. advertising, which largely confines its scantily clad models to women's fashion layouts. In an ad for Sea Club beach apparel in French...

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