Fashion: Brief, Briefer, Briefest

In the ad game, last week was the greatest week for nudes ever. Take the situation in Manhattan newspaper dailies. There were nudes—or almost nudes —running full-page and in every style from hazy photographic to weirdly Beardsley and hard-edge pop. And the reason the models looked so naked was that the merchandise they sported would take up no more space than there is inside a midget's vest pocket. The seasonal subject was summer beachwear, and the uniform of the day was the ever briefer bikini.

The terry-cloth people, for their part, were pushing the "hip-buckled bikini with the little-boy legs"...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!