The Press: Aiming at the Hip

Ask any adult who Mark Lindsay is and he will guess, maybe the son of New York's mayor? He is not. He is the positively super-fab lead singer of Paul Revere and the Raiders. Anyone who does not know that is obviously lame, a noid—or perhaps just over 25 and into the twilight of life. To stop being such a square or a jerk paranoid type, all that is necessary is to start digging a new breed of magazine that is aimed at the hip teenager.

There are some 30 million teens in the U.S.,...

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