The Press: Aiming at the Hip

Ask any adult who Mark Lindsay is and he will guess, maybe the son of New York's mayor? He is not. He is the positively super-fab lead singer of Paul Revere and the Raiders. Anyone who does not know that is obviously lame, a noid—or perhaps just over 25 and into the twilight of life. To stop being such a square or a jerk paranoid type, all that is necessary is to start digging a new breed of magazine that is aimed at the hip teenager.

There are some 30 million teens in the U.S.,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!