Advertising: King Leer

Even people who don't give a single thought to double-entendres flinch these days when a sultry woman flips onto their TV screens to ask coyly: "Had any lately?" What she wants to know is whether the viewer has had any Chateau Martin champagne, vermouth or wine. Chateau Martin's eight-week-old question is also being asked on radio, bus and subway posters, in magazine ads and on lapel buttons. Crestwood Advertising, Inc., which designed the campaign, credits it with a 48% increase in Chateau Martin sales.

The pitch is patterned on the "Does she ... or doesn't...

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