Retailing: Remaking the Image

Morton D. May is a knowledgeable and enthusiastic collector of expressionist, impressionist, abstract and primitive art. He is also president and chief executive of the St. Louis-based May Co., the third largest U.S. retail chain (64 stores). Reasoning that what appeals to him might also interest his customers, May arranges frequent art exhibits in his stores, even gathered a collection of African, New Guinean and Mediterranean primitive art to be sold there. The collection, priced from $3 to $6,000, went quickly. The sale proved once more that May, 51, has been right in...

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