The two most powerful words you can use in a headline are FREE and NEW. You can seldom use FREE, but you can always use NEW// you try hard enough.
David Ogilvy,
Confessions of an Advertising Man
THE whoosh, pop and grind of thousands of fanciful contraptions echoed through Manhattan's cavernous Coliseum. The occasion was "Patexpo '69," a show designed to match up 300 inventors of new products with the men who can market them. As the visitors saw, modern man's ingenuity has lately produced a gun that fires a net to enmesh would-be muggers, skis with wheels for schussing on dry land, a...
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