The two most powerful words you can use in a headline are FREE and NEW. You can seldom use FREE, but you can always use NEW// you try hard enough.
Confessions of an Advertising Man
THE whoosh, pop and grind of thousands of fanciful contraptions echoed through Manhattan's cavernous Coliseum. The occasion was "Patexpo '69," a show designed to match up 300 inventors of new products with the men who can market them. As the visitors saw, modern man's ingenuity has lately produced a gun that fires a net to enmesh would-be muggers, skis with wheels for schussing on dry land, a...