The Industry: NATO v. TheMonster

THE INDUSTRY

During the past two decades, television has helped reduce attendance at local movie theaters by an estimated 60%, forcing one-fourth of them out of business. Yet, for the past half-year, the cinema-house owners have acted as if their major mission in life were to rescue TV—at least in its present form —from extinction. Moviegoers find SAVE FREE TV inscribed on marquees and are asked to sign petitions to Congress on behalf of the old archenemy. Between pictures, a message flashes onscreen warning about "the monster" out to "charge you for the very TV programs you now get free."

The monster...

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