A California-bound business executive walked into a branch of the First National City Bank in Manhattan last week and picked up a pair of tickets for a Hollywood Bowl concert. A Manhattan-bound Angeleno bought tickets for the Broadway hit Oh! Calcutta! at a Beverly Hills hotel. Both made their purchases through computer networks that are striving to bring the box office closer to the increasingly choosy buyer.
Two companies—Ticket Reservation Systems, Inc., of New York, and Computicket Corp., a subsidiary of Computer Sciences Corp. of Los Angeles—are currently fighting for a potentially lucrative ticket market with much the same type of...
To continue reading:
or
Log-In
