The Profession: How Doctors Choose a Doctor

It stands to reason that a doctor should show greater expertise than the average man in picking a doctor for himself. Not so, says Sociologist Herbert Bynder of the University of Colorado. Doctors like to think that they choose their own physicians on the basis of qualifications and competence, but in most cases they are deceiving themselves.

As Bynder sees it, the chief factor involved when a doctor picks his own doctor is his inability to give up his superior role. "Doctors don't want to be dependent," he says. "They can't stand the thought of losing rank and of being...

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