Manners And Morals: The Loser Lovers

After the 1960 elections, a true loser was defined as the owner of an Edsel with a Nixon sticker on its bumper. The Edsel cannot have the kind of revenge on its detractors that Richard Nixon has enjoyed; it will not rule the roads, or even be put back into production. In its way, however, the ponderous auto with the odd grille, which lost more than $200 million for the Ford Motor Co. in 1957-'59, is making a comeback. A band of loyal loser lovers is lavishing affection and dollars on the survivors of the 110,847 Edsels produced before...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!