People: Aug. 1, 1969

"The Pied Piper of physical fitness" is how he styles himself, but the man of Hamelin could never hold a flute to the Rev. Bob Richards. At 43, the former Olympic pole-vault champ and Wheaties pitchman is jogging and biking 3,000 miles across the U.S. in a one-man campaign "to get Americans off their duffs," as he puts it, and impress upon them the need for health-giving exercise. Last week, having already swum the turbulent Colorado River and trotted across the Rocky Mountains, he was in Indiana, heading relentlessly eastward toward New York....

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