Communications: PL 8-6200, Where Are You?

As one of the nation's largest advertising agencies, Benton & Bowles normally turns its hand to things that are new or improved, whiter or brighter. But last week, in a pained full-page ad in the New York Times, the agency felt compelled to accentuate the abominable. The headline, over a list of Benton & Bowies' 801 Manhattan staffers, announced that "These are the people you haven't been able to reach at PLaza 8-6200." The ad went on to explain sarcastically that there had been "a little phone trouble," and concluded with an...

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