Earlier this year, a group of Czech advertising execs stumbled upon the Lidice Memorial, on the site of a gruesome WWII war crime. In 1942, the Nazis
murdered
340 innocent Lidice residents and razed
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their village in retaliation for the assassination of a high-ranking Nazi. Noticing that the memorial, erected in 1962, was deserted, the advertising experts offered free publicity.
A few months later, they returned with a fake online game,
Total Burn-Out of Lidice
(
totalburnout.cz/eng
), which first
instructs
players to earn points by killing Czechs and burning houses. A...