Invasion Of The Digi-Ads

Interactive ads go for all the senses, with a hint of spam.

London commuters must feel like they've stumbled into a sci-fi flick. On the platform at Notting Hill Gate underground station, a poster for American singer Jack Johnson doesn't just promote his latest album, In Between Dreams — it plays three of the tracks. On the main escalator at Tottenham Court Road, nearly half a million riders a month watch ads such as an overflowing bath — for home insurers Direct Line — cascade down a line of 33 LED screens. And when Coldplay launched their album X&Y in May, giant screens beamed invitations to every turned-on, Bluetooth mobile-phone user within 100...

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