Retailing: Soul Stamps

Art Powell, all-star football end of the Oakland Raiders, was mulling over business prospects while recovering from a knee injury. What about trading stamps? Why, Powell asked himself, should a collector have to take the stamps to a redemption center and ex change them for gifts? Instead, Powell figured that a customer should be able to redeem the stamps where he gets them — for an extra loaf of bread at the grocery, or a tank of gas at the filling station. Powell thought that idea would appeal particularly to Negroes, many of whom could use the extra merchandise...

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