Advertising: The Copycats

If imitation is the sincerest form of flattery, advertising men are becoming more sincere than usual these days. No longer content to emulate merely the mood of a competitor's ad, some have turned to more precise copycatting.

Carl Ally Inc. started a campaign late last year for Northeast Airlines, using the slogan"Northeast addresses itself to the whole man." Ads showed a beaming passenger, comfortably pil lowed and covered with furry blanket, addressing himself to martini, steak and a copy of Realties. In April, Gehnrich Associates kicked off a campaign for RCA Global...

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