A Letter From The Publisher: Jul. 11, 1969

THE flag should never be displayed with the union down save as a signal of dire distress." Public Law No. 623, Sec. 4, Par. (a).

On page 50 of this issue, TIME'S readers will find an advertisement showing the Stars and Stripes with the union down. But the message is not one of distress. It is, instead, an unusual plea for a generous sort of patriotism. It also offers the little-known story of how and why the Danes have been celebrating our Fourth of July for the past 57 years. The ad is the work of a smallish New York agency, Savitt...

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