Retailing: Magnin's Moves East

San Francisco's I. Magnin & Co. literally goes to great lengths to please women who are partial to its high fashion and unperturbed about the tall prices that go with it. For favored customers who are far from its 21 stores in the West, Magnin offers to fly a fitter, a salesperson and a collection of the latest styles anywhere in the U.S., free of charge. Such excursions often produce orders of $25,000.

Before long, many of those trips will not be necessary: the 93-year-old specialty chain plans to go East. Negotiations are...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!