West Germany: Supermarket for Eros

Beate Uhse, a 49-year-old blonde, has built a mail-order house and chain of supermarkets into one of the fastest-growing retail businesses in West Germany.

Since 1964, her sales have almost tripled to a peak last year of more than $6,000,000. She claims to have 2,000,000 steady customers and ten times as many occasional ones. Yet Beate is some thing of a social outcast. The West German Association of Women Entrepreneurs has resolutely refused to admit her to membership. Church leaders regularly denounce her. Even the tennis club in Flensburg near her home will not allow her to join.

The problem...

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