One of the most famous multibillion-dollar companies is harassed by a ten-cent problem. Too many of American Telephone & Telegraph Co.'s pay phones are out of commission, having been pulled, kicked or picked apart by vandals and thieves. Last year A.T. & T. lost $3,000,000 to them and spent another $10 million repairing and replacing many of its 1,200,000 pay phones. That amounted to less than one-tenth of 1% of Mother Bell's revenues. The far greater cost is the incalculable loss of esteem in the eyes of people who wonder why they cannot make a call.
(The trouble is common...
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