THE nation's cigarette manufacturers have been under increasing fire since the U.S. Surgeon General reported in 1964 that "cigarette smoking contributes substantially to mortality." The Surgeon General, the U.S. Public Health Service and the Department of Health, Education and Welfare have brought out steadily stronger reports, including evidence that the average heavy smoker dies eight years sooner than the nonsmoker. HEW began distributing pamphlets to schools, warning of the dangers of smoking. Congress in 1965 ordered that cigarette packs must carry the warning "Caution: Cigarette Smoking May Be Hazardous to Your Health."...
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