Advertising: Schrafft's Gets With It

Onto the screen flashes a shiny red dot, which turns out to be a maraschino cherry, which turns out to sit atop a chocolate sundae, which turns out to be the focal point for a swirling phantasmagoria of color. All of which, it also turns out, is a 60-second videotape commercial for a venerable Manhattan-based restaurant chain. "The chocolate sundae," proclaims a credit line that rolls diagonally across the TV tube, was "photographed for Schrafft's by Andy Warhol."

Andy Warhol? Schrafft's has long conjured up images of little old ladies lunching on wholesome fare served up by apple-cheeked waitresses. Warhol,...

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