Autos: New Horizons

Throughout a summer of sizzling sales, Detroit's auto executives kept revising upward their estimates of how Calendar Year 1968 would turn out. What kept them from getting really carried away was the nagging fear that the 1969 models, which would enter the showrooms by October and bear higher price tags but few major styling changes, might meet with buyer resistance. That fear has all but evaporated. As Ford Executive Vice President Lee lacocca put it, Calendar 1968 is a "lead-pipe cinch" to wind up as the best sales year in history, surpassing the 1965 record...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!