Pop: Tunes for Teeny-Weenies

A dozen years ago, Critic John Mason Brown defined television as chewing gum for the eyes. Now the record industry has come up with bubble gum for the ears. Set to a chink-a-chink beat, bleated out with pep-rally fervor, it goes like this:

Yummy, yummy, yummy, I got love in my tummy, And I feel like a-lovin' you; Love, you're such a sweet thing, good enough to eat thing, And that's just a-what I'm gonna dooooo.

Bubble-gum music is the latest confection created for the subteen market, which accounts for about one out of every four single records sold. These customers,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!