The advertising industry has been attacked so often that it might scarcely have noticed one more critical book, but the Reader's Digest was not so sure. At the very last moment, it stopped publication of The Permissible Lie, by Samm Baker, on the grounds, as Digest President Hobart Lewis put it, that "advertising is good for business and business is good for the country."
The book was scheduled to appear last week, and 5,000 copies had already been printed. But the Digest was adamant. "Reader's Digest has a point of view," declares Lewis, "and, it seems to me, has a right...
To continue reading:
or
Log-In