Corporations: A Touch of Effervescence

The thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money—$2 billion—goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is...