Airlines: Cash on the Time

Competing airlines are still trying to lure passengers with promises of glorious meals and gorgeous stewardesses, but Braniff International is about to try a new gimmick. Its ads will soon be arguing that "the way to the airline passenger's heart is through his watch." Starting on April Fool's Day, Braniff will display a large alarm clock on every plane. Before each takeoff, the alarm will be set to sound off at scheduled arrival time plus 15 minutes of permissible delay which Braniff allows itself. Every time a clock rings before landing, passengers will receive a "Fast-buck" chit good for...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!