Magazines: Scene Smothering

Want a share of that swinging, spendthrift teen-age market? Start a magazine. In the first issue, smother the scene. Top off a piece on skydiving with one on motorcycling. Spend an afternoon with Warren Beatty, an evening with Timothy Leary. Run the confessions of a college dropout, along with a few essentials about "the good, grey rebel," Eugene McCarthy. Sprinkle in some pictures of electric dresses. And right in the middle of it all, plant one of those psychedelic fold-out posters. Crazy.

Too much of a cliché to be true? Not quite. It...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!