Magazines: Which Eye Has It?

"Eye," said the full-page ad, "will respect, enlighten, titillate, lead, leaven, captivate, iconoclate young America. Eye will roar, jar, warble, throb. Eye will be salubrious, dissatisfied, and groovy just like its young audience." The first issue of the new Hearst magazine, said the small type, will be out Feb. 20, 1968.

Not if David H. Hughes, president of the Yale Arts Association, can help it. At least not under the title Eye. It seems that just last June the association published Volume I, No. 1 of its new journal of the visual arts. Its title: Eye.

Hughes noticed...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!