Communications: Color TV: Blue

U.S. warehouses and stockrooms are bulging with some 1,300,000 color TV sets that manufacturers and dealers thought would be sold by now. Though sales are 8% ahead of last year, TV makers—excited by two years of bonanza—were caught with their hopes up. Last year supply could hardly catch up with demand: Sales had bounded from 2,700,000 sets in 1965 to 4,700,000 sets worth close to $2.5 billion. The manufacturers counted on pushing sales over the 7,000,000 mark in 1967. Now, estimates have been trimmed by 1,000,000 sets.

"Consumer uncertainty" is the reason for the slump, says Zenith Radio Corp.'s President...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!