Newspapers: Swinging Lady

Britain's newspapers are in the doldrums—victims of a national economic squeeze that has cut severely into their ad revenues. Yet the London Times, once considered the most vulnerable of them all, has snapped out of the crisis in a way that has startled Fleet Street. Under its new owner, Lord Thomson, the stodgy "Grey Lady of Printing House Square" has turned into a stylish swinger. In the seven months since the Thomson team took over, her circulation has jumped to 350,000—a 30% increase. "The British have lost an institution," says Columnist Peter Jenkins of the rival Guardian, "but gained...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!