Newspapers: Swinging Lady

Britain's newspapers are in the doldrums—victims of a national economic squeeze that has cut severely into their ad revenues. Yet the London Times, once considered the most vulnerable of them all, has snapped out of the crisis in a way that has startled Fleet Street. Under its new owner, Lord Thomson, the stodgy "Grey Lady of Printing House Square" has turned into a stylish swinger. In the seven months since the Thomson team took over, her circulation has jumped to 350,000—a 30% increase. "The British have lost an institution," says Columnist Peter Jenkins of the rival Guardian, "but gained...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!