Several publishers continue to be fascinated and frightened by the possibility of putting out a new afternoon paper for New York. The World Journal Tribune cost its three owners $17 million before it went under in May, after publishing only eight months, leaving the Post the sole survivor in the afternoon field.
As a possible competitor for the Post, the Times this week will put a mock-up of a new afternoon paper through a dry run. Dummies of the Times's entry, dated Oct. 1, show a standard-size page comprising only six columns. As yet unnamed, the new paper is the result...
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