Beverages: Saving the Bread For the Sandwich

Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers.

Sold in parts of New York State, New Jersey and New England, the new beer is being pushed by a saturation advertising campaign...

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