Movies: Z as in Zzzz, or Zowie

The old team of Bunkum & Ballyhoo isn't dead. The fact is, they're working in Hollywood making what is known as Z pictures.

Bunkum is fast-talking James Nicholson, 50; Ballyhoo is fast-talking Samuel Arkoff, 48. They are the president and chairman of American International Pictures. Since 1954, they have reeled out 130 lowbudget, lowbrow features, grossed about $250 million, and built A.I.P. into the nation's largest independent film company.

For adults, the Z picture stands for zzzz, but for teenagers, it's strictly zowie. It goes with such titles as The Brain Eaters, The...

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