Computers: Enter Max Palevsky

During its best year in history, the computer industry's shipments rose 71% to 13,700 units. Giant IBM's 1966 sales jumped 19% to $4.2 billion, and some longtime losers, Sperry Rand's Univac division and Honeywell's computer-making operation, turned the profit corner in handsome fashion. But it remained for little Scientific Data Systems of Santa Monica, Calif., to print out some of the most exciting gain figures. Only five years old, S.D.S. reported 1966 sales of $55.5 million and profits of $4,300,000—both up 27% over 1965.

Set up in 1961 by six former employees...

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