U.S. Business: Kidding the Carriers

"To any kid who'd like to go somewhere," clarioned American Airlines' full-page ads, "we'll pay half your fare." Since American's President Marion Sadler launched that youth-fare plan three months ago, eight other U.S. airlines have reluctantly followed suit, and more than 300,000 kids (12 to 22) have bought the $3 I.D. cards that allow them to fly anywhere in the U.S., on a stand-by basis, at half the normal fare. Now some of the carriers want to tell the kids where to get off. Last week, arguing that the plan had brought only "ill will" and "widespread abuses," Atlanta-based Delta Airlines...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!