Advertising: Suffering from Seizure

Acting under orders from the Federal Drug Administration, a U.S. marshal last week visited a wholesale drug dealer in Queens, N.Y., asked if there was any Peritrate on the premises. When told that there was, the marshal said: "I declare it seized." Whereupon he took into custody 68 bottles of the drug, each containing 100 capsules and worth $7.50 wholesale.

The seizure symbolized FDA determination to start acting under powers granted it by Congress in 1962 to prevent the sale of drugs for which overblown advertising claims have been made. In last week's...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!