Promotion: The Batboom

Holy hatrack! Batman is moving into the retail trade. Television's terrible, twice-weekly Batman series is intended as camp—meaning it's so bad that it's good, at least in the view of some (TIME, Jan. 28). The four-to-twelve age set continues to marvel while Batman and his protégé, Robin the Boy Wonder, rout such Gotham City scoundrels as the Penguin and the Mad Hatter. Teen-agers and the college crowd still consider it sophisticated to snigger at Batman's wildly exaggerated plots and cliché-cluttered dialogue. As a result of the show's high ratings, merchants are anticipating...

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