The plan was neatly and quietly executed. For over a year, Chicago's Marshall Field Enterprises debated establishing a new paper, but not a word leaked out to the public. Projections and surveys were examined at meetings of the board of directors, then all papers were destroyed before the meetings were ended. An editorial and sales force of 20 was hired and trained without knowing where it was going to work. When the competition began to ask questions about all the Field activity, false rumors were spread to throw them off the scent. Finally, two weeks ago, Field announced that it...
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